Prof. Manigandan and Nirmal Yadav (2025) “Consumer Perceptions of Data Privacy and Its Impact on Marketing”, International Journal of Scientific Research in Science, Engineering and Technology, 12(3), pp. 1156–1175. Available at: https://www.ijsrset.com/index.php/home/article/view/IJSRSET2512167 (Accessed: 16 June 2025).